Can’t wait until winter to be able to wrap my daughter up in this super snuggling all in one.
It’s soft, warm and the perfect pastel colours!! LOVE
Adore the collar on the romper and the pattern is just stunning! Will definitely be ordering again x
New In
Your New Favourites
Strawberry Dungarees
Sale price£32.00
Lemon Dungarees
Sale price£32.00
Strawberry Gingham Dress
Sale price£29.00
Butter Bow Dress
Sale price£29.00
Your RL (Real Life)
Your photos, loved by you, loved by us.
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★★★★★
"The quality of the fabric in this set is amazing — super soft, thick, and just so gorgeous. I love all the pieces and always get compliments wherever we go."
— Charlotte
★★★★★
"What a stunning fleece for any little girl. The fabric is soft yet durable — such a beautiful addition to her wardrobe. I would absolutely recommend."
— Georgina
★★★★★
"I ordered a tracksuit for my daughter for Easter and it's so beautiful. The colours are amazing and the quality is incredible."
— Jade
Easter Looks
Shop the look
Soft Retro Tracksuit
Sale price£42.00
Shop the look
Cherrypicked Chino Jeans
Sale price£24.00
Creamy Pom Vest
Sale price£22.00
Soft Retro Tracksuit
Sale price£42.00
Why
White
Daisy
We don't do average. Every piece is designed to make your girl stand out — bold, confident, and completely herself.
01
Designed Different
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Honestly? You won't find this on the high street. Every piece has a detail that makes it — a contrast trim, a bold print, something that just makes it feel considered. We don't do boring.
02
The Fabric Though...
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Honestly, the feel and fabric are so nice. Soft, thick, premium — the kind you notice the second you open the package. Kids love wearing it. Mums love washing it. Win win.
03
Mum Founded. Mum Run.
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White Daisy was built from scratch. Every single decision — from the fabric to the finish — is made by a woman who gets it.
04
For Mums Who Get It
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You know that feeling when your little one walks in somewhere and everyone asks where their outfit is from? Yeah. That's the White Daisy effect. We make clothes for mums who care about the details — because you do, and so do we.
05
Support Female
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I'm a small, female-founded business and we know what it means when you choose to shop with us over a big brand. We don't take that lightly. Thank you for being here. 🌼
Featured product
💗 Why You’ll Love It
Soft coral-toned botanical print with a fresh spring feel
100% breathable cotton that’s gentle on skin
Lightweight but structured for all-day wear
An easy sunshine piece you’ll reach for again and again
✂️ Fabric & Fit
Material: 100% cotton
Fit: Slightly oversized, designed for comfort and easy movement
Details: Button fastening, elasticated leg openings
🧼 Care Instructions
Machine wash cold with similar colours
Do not tumble dry