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Tested in the Wild

Tutti Frutti, Tested in the Wild    We took the collection to Majorca before it launched.    I didn't expect what happened next. People stopped us on the beach, in cafés, at the pool and were aski...

How to Dress Your Little Girl for Hot Weather (Without the Morning Meltdown)

There's a very specific kind of chaos that happens when the UK actually delivers a proper summer's day. You haven't prepared. The shorts you were saving are already too small. She's refusing the dr...

Toddler Birthday Party Outfits — From Soft Play to Garden Parties

There's a specific stress that comes with the WhatsApp invite. You read "Lily's 4th birthday, soft play, 2pm Saturday" and your brain goes immediately to two questions you can't answer: do they hav...

The Toddler Clothing UK Size Guide That Actually Makes Sense

An honest UK size guide for toddler and girls' clothing ages 1–8. Real measurements, when to size up, and why the labels lie.

Girls' Christening Outfits — The Grown-Up Edit (No Tulle Overload)

Modern christening outfits for girls ages 1–8 without the tulle overload. Soft fabrics, calm tones, considered details. Made by mums for mums.

The Maisie Dress – Limited Edition Sparkle Dress for Flower Girls & Special Occasions

  🌸 The Story Behind the Maisie Dress — A Limited Edition You’ll Never Forget Available to order in your required sizes for one week only — don’t miss your chance to own this truly meaningful piec...

Top 5 Girls' Summer Outfits for 2025 (That Are Actually Comfortable)

When the sun comes out, so does the pressure to dress our girls in outfits that are cute, comfy, and cool (literally). If you’re tired of glittery prints and fussy fast fashion, here are 5 White D...

Behind the Scenes at White Daisy | Website Fails & Christmas Hints

Hello! Let’s talk about something that rarely gets a spotlight in the world of small businesses: mistakes. Yes, those glorious, sometimes laughable, often cringe-worthy cock-ups that make the journ...

How to Get the Most Out of Your Girls Clothes This Summer | White Daisy

  Hello everyone, Summer’s here (is it?), and we thought this month we'd share how to make the most of your summer purchases, so that you're getting maximum wear all year long. First off, colours a...

One Month of White Daisy | Behind the Brand UK Girlswear

Our first month of White Daisy!