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About White Daisy | UK Girls Clothing Brand Made by Mums for Mums

Meet the Mum Behind White Daisy


Hello! 

Thank you for taking the time to read this section - I can't say I ever did read these parts on a site before until it comes to actually writing your own (so genuine kudos to you, if you're here reading this - hi!) There's something ever so awkward about writing about yourself, so let's keep it brief so you can get to the exciting part! 

I'm Lauren, and I recently created White Daisy with little people in mind aged 1-5. I really should be writing here about how I wanted freedom, and saw an opportunity after my girls were here to work for myself etc etc (and that's great if that really is you!) but my story is a little less enthralling. I work for a Global Tech company, and a moment of fate, utter craziness, and curiosity got the better of me. Thoughts of 'what if' and 'I'm sure I could do that' and 'that looks exciting....' and here we are. White Daisy is born, and she has a huge place in my life. I envision White Daisy growing as a brand that grows with your children - I want them to see us as exciting, whimsical; a brand your little one will love alongside you.

It only made sense to create White Daisy around my beautiful girls - we all know what that love feels like with your children. And really, that's why White Daisy is here. To show that you can do whatever you put your mind to (and genuinely enjoy!)

White Daisy will be a place of transparency, of community, of inclusiveness - the beautiful clothing is just a bonus. Every single piece is carefully selected, ethically sourced and imagined from the whirling whimsical minds of your little one. White Daisy is a Children's brand - we want your little ones to be excited when they recognise us through the post!

Thank you for joining this journey with me!

Lauren x

Ready to explore the styles mums are raving about? Shop the latest girls outfits.

Based on 83 reviews
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Absolutely Adorable!

Oh my this is the most adorable romper. Good sizing, plenty of growing space. Looks true to pictures - even cuter in real life! I feel I will buying this in every size to last her all her younger years! Added bonus of cuddling a teddy bear when baby is wearing it! Already recommended to friends and family. Will certainly be buying from White Daisy again.

The most beautiful little fleecy jacket!

We came home from Florida and there was a parcel, what a treat that was. My little 2 year old Jasmine looks beautiful in it. Thank you xx

A
Flossie Fleece Romper - SAMPLE Green
A Green
Gorgeous Girl Clothes

Amazing girls clothes. I love all of the adorable designs for my little girl. I find they wash well and we get compliments every time my little girl wears these clothes out and about.
Love being able to support this small independent business and the owner is always so helpful if I ever message.

Thank you so much Amanda - I love seeing your name pop up over and over again.

Disappointed

I ordered a mystery bundle which I was looking very forward to and got a plain white shirt which I don’t believe was true to its value of £10. Very disappointing

Hey lovely,
I’m sorry to hear you felt disappointed with your mystery item.
Just to clarify — this wasn’t a bundle, it was a single mystery product valued at £10. Each mystery item is part of our discontinued or sample range, and every one is always RRP worth more than the price paid. Mystery pieces are designed to be a bit of fun, a lucky dip for customers who love a surprise — but we completely understand they won’t be for everyone. I also notice you didn't review your Flossie fleece romper - would love to know if you liked this item!

We always encourage customers to reach out to us directly first if something feels off. Leaving a 1★ review without contacting us means it takes a significant number of 5★ reviews to balance the system again, which can really impact a small, mum-run brand like ours.

That said, we genuinely value every bit of feedback — it reminds us that while we can’t please everyone all the time, we’ll always do our best to deliver value and care with every order.

Lauren x
White Daisy UK

Cherry fleece

Beautiful warm well made
Fleece ,hard wearing for energetic child ,looks so good on,beautifully made ,at a good price ,ordered and delivered so quickly with care ,fantastic in every way .

Gorgeous fleece

This was perfect , such a cute fleece , would definetly order again from here .

What a stunning fleece jacket!

This is beautifully made but also a stunning design with the 3D cherries creating a unique look. My 2 year old granddaughter adores it!

Amazing quality jacket

I received this on pre order and I am so impressed with the quality ! It’s so beautiful

Cherry Blossom Fleece

The cherry blossom fleece is absolutely beautiful! So worth the wait being pre ordered.

Stunning!!!

Ordered from here before and I knew the cherry fleece would be perfect but omg it’s even better in real life!! Absolutely stunning!! So many compliments and not like anything you’d see on the high street , I love the uniqueness of it! Also messaged about sizing before ordering and heard back straight away! 10/10 would definitely recommend xxx

Wrapped In Warmth

I recently ordered the Flossie Fleece Romper for my little girl from White Daisy, and I couldn’t be happier with my purchase! I pre-ordered and had a few questions about the delivery timeline, so I reached out to them on Instagram. They were incredibly responsive, getting back to me within just 10 minutes, which gave me peace of mind and made me feel valued as a customer.
The parcel arrived on time, beautifully packaged in eco-friendly brown paper. The attention to detail in the packaging alone shows how much care White Daisy puts into every order. Onto the romper itself, it’s absolutely gorgeous! The fleece is thick, soft, and sooo cosy, just as pictured on their website. The colours are vibrant, girly, and perfect for the colder months ahead. I can already tell this romper will keep my little one warm and toasty through the winter. The unique fleece feels so plush and high-quality, and it really stands out in terms of both style and warmth.
I love that this romper is ideal for layering over clothes. It's perfect for outdoor adventures where you just want to pop on some wellies, keep your little one cosy, and still let them run around freely. I’m really looking forward to seeing her wear it throughout the colder, darker months, it’s going to be a staple in her wardrobe.
The website was easy to navigate, and the whole shopping experience was seamless. The marketing team is doing a fantastic job on social media, making it so easy to see all the beautiful products they offer. And considering it’s a small business, the pricing is very reasonable for the quality you’re getting.
I’m yet to wash the romper, but everything about it feels incredibly durable and well-made, so I’m confident it will hold up beautifully. Overall, I’m really impressed with White Daisy’s service and product, and I’ll definitely be coming back for more!

I think this is possibly one of the most thoughtful, nicest reviews we've had - thank you so so much. All reviews mean the world - especially you taking time out your daya to help small businesses be recognised and help other customers give us a try. This honestly means so much! The pictures are beautiful <3

Absolutely beautiful

Absolutely beautiful jacket, so soft and snuggly

Thank you so so much, Veronica!

Beautiful

This little jacket is absolutely adorable and made from high quality materials. It is definitely worth that little extra money - there is no comparison between this and the store bought jackets!

Ahh Allison, this is an amazing review - thank you so much. There is so much choice out there so it really means the world when we get noticed for our quality! <3

Beautiful Fleece Jacket

This jacket is so cute. The 3d cherries are beautiful and my 18 month old daughter absolutely loves it

Thank you so so much Josie - every review means the world!

Gorgeous

Absolutely gorgeous jacket. Get so many compliments! Wish they did it in larger sizes

Thank you so much, Molly! Are you hinting at an adults version!?

Loveeeeeee

First order from White Daisy and really pleased with the Cherry Blossom Fleece. Can’t wait to style it on my daughter x

Thank you, Kirby! Absolutely LOVE the name Dustie!!! Please send pics once you've styled if you're comfortable - we'd love to see!

Cherry Fleece

This is my first order from white daisy but I am very pleased with the quality and would definitely order again. The fleece is so cute and feels really warm, I can’t wait for my little girl to wear it 🙂

Thank you so much for your kind words and for choosing White Daisy for your little girl's fleece. We're so happy to hear that you are pleased with the quality and that it feels warm. We can't wait for your little one to wear it either! Thank you for your support and we hope to see you again soon. 🙂

Gorgeous

I've bought the candy stripe and cherry trousers along with the pom pom jumper as a present for my daughter at christmas. Omg i'm in love! Cannot wait to see her in them and the temptation to put her in them now is strong

I love this review, thank you! You choose some of my top pieces in your order - I remember packing it thinking 'this would be my order!!!!' Can't wait to see!

Fantastic mystery box. Four lovely products. Excellent quality.

A gorgeous buy!

Such a beautiful piece. The colours are gorgeous and it is so soft and so excited to see my little one walking round in this 🥹

Thank you so much Lauren!

So happy

I ordered the christmas and a normal mystery products and received the pyjamas and the heart dungarees. My little girl has the dungarees in the next size down which shes just growing out of so i'm SO happy with what we've received as I LOVE her in them.

Absolute must for autumn/winter

I treated my daughter to this beautiful fleece knowing it would be lovely as the pictures look it…however when it arrived, wow! The quality, the material - what an absolutely gorgeous fleece, I so recommend it! I may have to buy in the next few sizes ha! X

My girl is as snug as a bug!

We love this romper, I bought this for my 1 year old and it's perfect for her on the cooler nights whilst out in our garden or after dinner stroll. Plenty of size in it so should be able to wear right through winter into spring. Can easily layer up for extra warmth or waterproofing.

Lovely matching sweatshirt

Got this for myself and my 1 year old daughter, love how oversized it is for her, should get plenty of wear. For myself, it's a great length to wear with leggings and baggy enough that I can layer up over winter, also tucks nicely into jeans etc. the material is soft and cosy and washes really well.

Cherry fleece

This fleece is absolutely beautiful, the photos online are gorgeous but in person this fleece is even better, its so soft, comfy, the detail is beautiful... I had to go back and pre order the next size up! I have 3 girls and this is bar far the best fleece jacket ive found in my 13 years of being a mummy