About Us

Hello! 

Thank you for taking the time to read this section - I can't say I ever did read these parts on a site before until it comes to actually writing your own (so genuine kudos to you, if you're here reading this - hi!) There's something ever so awkward about writing about yourself, so let's keep it brief so you can get to the exciting part! 

I'm Lauren, and I recently created White Daisy with little people in mind aged 1-5. I really should be writing here about how I wanted freedom, and saw an opportunity after my girls were here to work for myself etc etc (and that's great if that really is you!) but my story is a little less enthralling. I work for a Global Tech company, and a moment of fate, utter craziness, and curiosity got the better of me. Thoughts of 'what if' and 'I'm sure I could do that' and 'that looks exciting....' and here we are. White Daisy is born, and she has a huge place in my life. I envision White Daisy growing as a brand that grows with your children - I want them to see us as exciting, whimsical; a brand your little one will love alongside you.

It only made sense to create White Daisy around my beautiful girls - we all know what that love feels like with your children. And really, that's why White Daisy is here. To show that you can do whatever you put your mind to (and genuinely enjoy!)

White Daisy will be a place of transparency, of community, of inclusiveness - the beautiful clothing is just a bonus. Every single piece is carefully selected, ethically sourced and imagined from the whirling whimsical minds of your little one. White Daisy is a Children's brand - we want your little ones to be excited when they recognise us through the post!

Thank you for joining this journey with me!

Lauren x