Welcome to White Daisy!

Launching a Business as a Full-Time Working Mum of Two;

Hello, welcome to my head-space! It’s a funny concept writing a blog, but I’m told it’s a ‘must’ for launching a brand so here goes. I’m Lauren, creator of White Daisy (not CEO; we’re not an empire…..yet), Mum of two non-sleeping children, rocking multiple eye-bags, two dogs, a husband, and a crazy thought to throw launching a new business in the mix.

White Daisy was born from the pure joy I get in dressing my beautiful girls, mixed with a desire to build a brand that was about the child. Too often, it’s us who are excited by the parcel arriving on the doorstep. The ripping open of the box. Examining our purchases. Look forward to dressing them, seeing them in something new. What if we change that concept? What if our little girls get excited? They recognise a brand that speaks to them. That recognises them. White Daisy intends to evolve to deliver just that. Through creativeness, thoughtfulness, and love, we’re creating something unique; something your little girls are going to remember when they’re big girls and beyond.

Welcome to the journey - we’re just getting started.

Lauren x