So, what's the catch? (2 min read...)

Honestly, there isn't one. I'm a big fan of creative marketing so my mindset is: you receive a genuine White Daisy piece, hand-picked from our current summer collection, a real item still selling at full price on the site right now - hopefully love us, hopefully come back and become a life-long customer. This isn't a cheap seconds, not a sale item. Just a proper piece of what I design for £12 (covers the cost, plus my packing teams time, plus a little margin...just!)

Why would I do this?

Because I'm a small, female-founded brand, and I know it takes a leap of faith to try someone new for your little girl. Big brands can buy your trust. I can't, so I'd rather earn it, by putting a real piece in your hands and letting the quality speak for itself. Our biggest drop of the year lands this autumn, I'd love you to come to the moon with me and I'd ALSO love you to already know us by then. I will break even on this £12, and that's okay. I'm playing the long game, and I'm hoping you'll stay.

What you'll get → one lovely surprise piece in your size, beautifully made.

How it works → 1. Pick your size. 2. Check out for £12. 3. We hand-pick your surprise. 4. Fall in love, and I'll see you this autumn. 🌼

What mums say → [see the screenshots below - we have the BEST customers!]

Loved by 45,000 mums. Designed in the UK, by me. One week only. Lauren x